Category Archives: 1970s

Are Movie Audiences Getting Dumber and More Childish?

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Last week I published a series of articles looking at Box Office Trends in the 70s, 80s, 90s, 00s, and trying to predict what they would be in the 10s.

It followed on from a post I did last month looking at whether Movie Audiences Are Getting Dumber? In that post I looked at the highest grossing movie every year from 1970-2012, and concluded that since there was no obvious trend in the Rotten Tomatoes score for these films, there is not enough evidence to suggest that movie audiences are getting stupider.

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Box Office Trends: The 1970s

Just over a month ago I published a post looking at whether Movie Audiences Are Getting Dumber. I did this by looking at the highest grossing films worldwide in each year from 1970-2012, and seeing what the Rotten Tomatoes score was for each. In doing so, I concluded there was no clear evidence to suggest the gap between movies audiences and critics has widened over the past forty years.

Having received a lot of interest and positive feedback on the post, it has always been my intention to delve further into this area. The obvious flaw in my research was that in choosing only one film from each year (albeit the highest grossing one), it may have given an unfair impression of any particular year. For example, in 1970 Love Story (57%) was the highest grossing film. However, the 2nd – 5th highest grossing movies that year all got 80-100% on the same site.

With this in mind I have decided to research the Top Five highest grossing movies from each year, and find out the Rotten Tomatoes score for each. This will give me an average which should be much more representative of the link between critics and audiences in any particular year.

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